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  • Ratna Marta DHEWI
    Universitas Terbuka
  • Stefani Nawati EKORESTI
    Universitas Terbuka
  • Eusi SUSILOWATI
    Universitas Terbuka

Abstract

 


An increasing global awareness on the need for sustainable production and environmental behaviour has encouraged small medium enterprises (SME) to develop products with recycled content. However, how to sustainably marketing the recycled products has also challenged the SMEs. There is a small business managed by orphans in Bogor namely Kelompok Belajar Masyarakat (KBM) Salimah that develop recycled products from plastics and newspaper. Preliminary study has found that there has been a challenge on how to sustain the marketing activities of recycled products in this digital economy. Therefore, it is worth exploring the e-commerce to help such SME to have sustainable business for the recycled products. This research develops a business planning in utilising online shopping, web and social media, establishing customers by email and engaging in online store, furthermore emphasizes on barriers to e-commerce implementation by the SME. The analysis of e-commerce adoption to encourage the benefits for SME and consumers will be presented

Keywords

E-Commerces
3R
recycled products

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Published May 27, 2019
How to Cite
DHEWI, Ratna Marta; EKORESTI, Stefani Nawati; SUSILOWATI, Eusi. E-COMMERCE IMPLEMENTATIONS FOR RECYCLED PRODUCTS BY SMALL MEDIUM ENTERPRISES. DISEMINASI: Jurnal Pengabdian kepada Masyarakat, [S.l.], v. 1, n. 1, p. 34-39, may 2019. ISSN 2655-2221. Available at: <http://jurnal.ut.ac.id/index.php/DISEMINASI/article/view/855>. Date accessed: 17 oct. 2019.
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Articles

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