• Nova Sitorus Universitas Pradita
  • Juliana Juliana UPH
  • Chaterine Kho UPH


Based on the data and explanation above, the writer decided to make a business feasibility study from the marketing aspect of an art gallery. The art gallery that will be discussed in this business feasibility study is entitled Asian Culture Gallery. The Asian Culture Gallery, located in West Jakarta, is an art gallery that displays various paintings and explanations of traditional culture, such as traditional dances, special foods, official languages ​​and also traditional clothing from various countries in Asia. These countries include South Korea, Japan, Indonesia, India and the Middle East. In order to produce supporting data, reliable data sets and sources are needed. Therefore, the data obtained must be valid and reliable data. The business feasibility study of the Asian Culture Gallery located in West Jakarta collects data using scientific methods, namely primary data and secondary data. This art gallery will also display some examples of paintings, information and products from the country concerned. The Asian Culture Gallery questionnaire has been distributed online to 153 respondents to find out market interest and responses to questions or statements given. From a market perspective, this gallery is worth running.

Keyword: Market, Feasibikity, Gallery, Business


Anderson, V., Fontinha, R., & Robson, F. J. (2020). Research Methods in Human Resource Management: Investigating A Business Issue. Kogan Page.
Aqwon Fuller. (2018). Cultural and Heritage Tourism. ETP, ED-Tech Press. Armstrong, G. et al. (2018). Marketing an introduction. Pearson.
Armstrong, M., & Taylor, S. (2020). Armstrong’s handbook of human resource management practice. Kogan Page.
Badan Pusat Statistik. (2020). Indeks Harga Konsumen dan Inflasi Bulanan Indonesia 2006-2020. konsumen-dan-inflasi-bulanan-indonesia-2006-2020.html; Internet; accessed 25 October 2020.
Badan Pusat Statistik. (2020). Jumlah Kunjungan Wisman ke Indonesia Juli 2020 Mencapai 159,76 Ribu Kunjungan. wisman-ke-indonesia-juli-2020-mencapai-159-76--ribu-kunjungan-.html; Internet; accessed 1 September 2020.
Badan Pusat Statistik. (2020). Produk Domestik Regional Bruto Provinsi di Indonesia. produk-domestik-regional-bruto-provinsi-provinsi-di-indonesia-menurut- lapangan-usaha-2015-2019.html; Internet; accessed 25 October 2020.
Badan Pusat Statistik. (2020). Tingkat Pengangguran Terbuka TPT Sebesar 4,99 Persen. pengangguran-terbuka--tpt--sebesar-4-99-persen.html; Internet; accessed 25October 2020.
Beugre Constant. (2016). Social Entrepreneurship: Managing the Creation of Social Value. Routledge.
Carrier, D., & Jones, D. (2016). The Contemporary Art Gallery: Display, Power and Privilege. Cambrige Scholars Publishing.
Cenrin. (2021). Fakta Unik dan Tradsi Budaya China.
Kotler et al. (2019). Marketing Management. Pearson Education Limited.
Morrison, A. M. (2010). Hospitality and Travel Marketing. Delmar Cengage Learning.
Morrison, A. M. (2018). Marketing and Managing Tourism Destinations. Routledge.
How to Cite
Sitorus, N., Juliana, J., & Kho, C. (2021). ANALYSIS OF MARKETING ASPECT IN FEASIBILITY STUDY OF ASIAN CULTURE GALLERY IN WEST JAKARTA. JELAJAH: Journal of Tourism and Hospitality, 3(1), 58 - 67.