THE EFFECT OF MARKETING MIX ON INTERESTS AND DECISION OF TOURIST IN CHOOSING RELIGIOUS TOURISM

  • Devi Ayuni Universitas Terbuka
  • Mailani Hamdani Universita Terbuka
  • Irmawaty Irmawaty Universitas Terbuka
Keywords: Religious Tourism, Marketing Mix, Interest of Visiting, Decision of Visiting

Abstract

This study is aimed to examine and analyze the effect of marketing mix on the interest of tourists in choosing religious tourism as well as to review and analyze the dominant marketing mix take effect on the interest of tourists in choosing religious tourism. The data analysis is using Partial Least Square (PLS) method and Smart PLS tools. The result of this study show that marketing mix significantly take effect on the interest of visiting. This also show that the marketing mix of religious tourism product offered can shape the interest of visiting. In addition, the marketing mix has also a significant effect on the visiting decision. This indicates that the marketing mix of religious tourism product offered can form the visiting decision and the visiting interest significantly take effect on the decision to visit. It shows that the tourists' visiting interest can shape a visit decision

References

Budi, Sadar Pakarti. 2015. Model Struktural Pengembangan Daya Saing Destinasi Wisata Studi Kasus Kota Jakarta. University Research Colloquium. ISSN 2407-9189

Cooper, Chris and Stephen Jackson.1997. Destination Life Cycle: The Isle Of Man Case Study. In:Lesley France (Eds) The Earthscan Reader In Sustainable Tourism. UK: Earthscan Publications Limited

Cooper, Chris. 1993. Tourism Principles & Practice. England: Longman Group Limited

Fandy Tjiptono. 2005. Pemasaran Jasa. Malang: Bayumedia Publishin

Maulana, Addin. 2014. Strategi Pengembangan Wisata Spiritual di Kabupaten Bandung, Provinsi Bali. Jurnal Kepariwisataan Indonesia. Edisi Juni 2014, Vol. 9, No. 2.

Marpaung, Happy. 2002. Pengantar Pariwisata. Bandung : Alfabeta

Pendit, Nyoman S. 1999. Ilmu Pariwisata Sebuah Pengantar Perdana. PT. Pradnya Paramita. Jakarta

Pitana, I. Gede dan Gayatri, Putu G. 2005.Sosiologi Pariwisata. Jogjakarta. C.V Andi offset.

Paturusi, Syamsul Alam. 2008. Perencanaan Kawasan Pariwisata. Denpasar : Press UNUD

Sutama, I Ketut, 2013. Pariwisata Spiritual di Bali dari Perspektif Stakeholders Pariwisata. Jurnal Perhotelan dan Pariwisata, (Online), Vol.3, No. 2,Hal. 2 (http://jurnal.triatmajaya.ac.id/index.php/JPnPIV/issue/view/8)

http://kabarindonesia.com/berita.php?pil=15&jd=Mencermati+Daya+Saing+Produk+Wisata+Indonesia&dn=20081223153229

Widiastini, Ni Made Ary. 2011. Analisis Staregi Pemasaran Objek dan Daya Tarik Tarik Wisata di Kabupaten Buleleng, Bali. Jurnal Imiah Pariwisata volume 16, No.03, November. Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Pariwisata Trisakti. Jakarta

Rero, Laurensius Sandra. 2011. Strategi Pengembangan Daya Tarik Wisata Spiritual di Kota Larantuka Kabupaten Flores Timur Provinsi Nusa Tenggara Timur. Tesis. Program Pascasarjana Universitas Udayana. Denpasar

Yamin, Sofyan dan Kurniawan, Heri. 2009. Structural Equation Modeling (belajar lebih mudah teknik analisis data kuesioner dengan Lisrel – PLS). Jakarta. Salemba Infotek

______________________________ . 2011. Generasi Baru Mengolah Data dengan Partial Least Square Path Modeling. Jakarta. Salemba Infotek

Yoeti,Oka A. 2006. Pemasaran Pariwisata. Edisi Revisi. Bandung: Angkasa

Published
2019-03-03
How to Cite
Ayuni, D., Hamdani, M., & Irmawaty, I. (2019). THE EFFECT OF MARKETING MIX ON INTERESTS AND DECISION OF TOURIST IN CHOOSING RELIGIOUS TOURISM. JELAJAH: Journal of Tourism and Hospitality, 1(1), 1-7. https://doi.org/10.33830/jelajah.v1i1.452
Section
Articles