Mentari, Junifer, Abel Ghandy, Doni Sahat Tua Manalu, and Sri Y.K Hardini. 2020. “Brand Equity and Purchase Decisions on French Fries Product in Indonesia”. Jurnal Organisasi Dan Manajemen 16 (2):146-57. https://doi.org/10.33830/jom.v16i2.955.2020.