Ashari Rianti et al. 2026. Beauty Influencer Marketing Strategy in Diffusion of Beauty Product Innovations through Instagram and TikTok Tasya Farasya 2025. IKOMIK: Jurnal Ilmu Komunikasi dan Informasi. 5, 2 (Jan. 2026), 196–223. DOI:https://doi.org/10.33830/ikomik.v5i2.13745.