PURBA, Ade Rasinta Herli Kristiani; SYAHLINA, Maya; WULANDARI, Poppy. The Influence of Integrated Marketing Communication Strategies on Enhancing the Adoption of GoPaylater Services. IKOMIK: Jurnal Ilmu Komunikasi dan Informasi, Indonesia, v. 5, n. 1, p. 16–27, 2025. DOI: 10.33830/ikomik.v5i1.12109. Disponível em: https://jurnal.ut.ac.id/index.php/ikomik/article/view/12109. Acesso em: 2 apr. 2026.