Purba, Ade Rasinta Herli Kristiani, et al. “The Influence of Integrated Marketing Communication Strategies on Enhancing the Adoption of GoPaylater Services”. IKOMIK: Jurnal Ilmu Komunikasi Dan Informasi, vol. 5, no. 1, June 2025, pp. 16-27, doi:10.33830/ikomik.v5i1.12109.