FACTORS INFLUENCING INTENTION TO VISIT SOUTH KOREA DURING THE PANDEMIC

  • Andena Noviyati Nabila UNJ
  • Ratna Asih Asih Universitas Negeri Jakarta
  • Salsabila Putri Ramadhanti UNJ
  • Fakhrunnisa Fakhrunnisa UNJ
  • Usep Suhud UNJ
Keywords: cultural, destination image, destination service quality, e-word of mouth, intention to visit South Korea, perceived benefit, visit intention

Abstract

This study examines the factors that influence the intention to visit South Korea during the pandemic. This study uses six measured variables: perceived benefits, destination image, e-word of mouth, destination service quality, culture, and visit intention. This study used a quantitative model by collecting data using an online questionnaire and with the criteria for female or male respondents aged 25 years and over and visiting South Korea during the pandemic. The data collection was carried out in January 2021. The total respondents in this study were 212 people consisting of 45 men and 167 women. The results obtained from this study, namely destination service quality has a positive effect on e-word of mouth, e-word of mouth has a positive impact on destination image.

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Published
2021-07-30
How to Cite
Noviyati Nabila, A., Asih, R. A., Putri Ramadhanti, S., Fakhrunnisa, F., & Suhud, U. (2021). FACTORS INFLUENCING INTENTION TO VISIT SOUTH KOREA DURING THE PANDEMIC. JELAJAH: Journal of Tourism and Hospitality, 3(1), 43 - 57. https://doi.org/10.33830/jelajah.v3i1.1834
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Articles