INVESTIGATING TOURISTS’ INTENTION TO REVISIT A BATIK- BASED TOURISM DESTINATION: HOW DOES THE ROLE OF DESTINATION IMAGE?
DOI:
https://doi.org/10.33830/jelajah.v2i1.881Abstract
This study aims to examine the factors that influence revisit intention (z) such as destination image (x1) and perceived value (x2) as independent variable, tourist satisfaction (y1) and memorable tourism experience (y2) as intervening variable. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study were 259 respondents in the form of tourists, both the archipelago and foreign tourists who traveled and shopped in Batik Trusmi Area, Cirebon. Data analysis uses SPSS version 22 and AMOS version 22 techniques to process the research data. Then, the study revealed that destination image and perceived value positively and significantly influence satisfaction. Destination image and perceived value affect the memorable tourism, satisfaction and memorable tourism have a positive and significant effect on revisit intention.
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Suhud, U., & Wibowo, A. (2016). Predicting Customers ’ Intention to Revisit A Vintage -Concept Restaurant, Journal of Consumer Sciences, 01(01), 56–69.
Suhud, U., & Willson, G. (2018). The image of India as a Travel Destination and the attitude of viewers towards Indian TV Dramas. African Journal of Hospitality, Tourism and Leisure, 7(3), 1–13.
Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260–267. https://doi.org/10.1016/j.jbusres.2013.05.012
Wang, C. (2016). University Students’ Travel Motivation, Memorable Tourism Experience and Destination Loyalty for Spring Break Vacation.
Wang, B., Yang, Z., Han, F., & Shi, H. (2017). Car Tourism in Xinjiang : The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty. https://doi.org/10.3390/su9010022
Zhang, H., Xu, F., Leung, H. H., & Cai, L. A. (2016). The Influence of Destination-Country Image on Prospective Tourists’ Visit Intention: Testing Three Competing Models. Asia Pacific Journal of Tourism Research, 21(7), 811–835. https://doi.org/10.1080/10941665.2015.1075566
Barnes, S. J., Mattsson, J., & Sørensen, F. (2016). Remembered experiences and revisit intentions: A longitudinal study of safari park visitors. Tourism Management, 57, 286–294. https://doi.org/10.1016/j.tourman.2016.06.014
Chew, E. Y. T., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382–393. https://doi.org/10.1016/j.tourman.2013.07.008
Dovaliene, A., Masiulyte, A., & Piligrimiene, Z. (2015). The Relations between Customer Engagement, Perceived Value and Satisfaction: The Case of Mobile Applications. Procedia - Social and Behavioral Sciences, 213, 659–664. https://doi.org/10.1016/j.sbspro.2015.11.469
Ghozali, Imam. (2013). Aplikasi Analisis Multivariate Dengan Program IBM SPSS19, Semarang: Badan Penerbit Universitas Diponegoro
Herstanti, G., Suhud, U., & Wibowo, S. F. (2014). Three Modified Models to Predict Intention of Indonesian Tourists to Revisit Sydney. 6(25), 184–196.
Holmes-Smith, P. (2010). Structural equation modeling: From the fundamentals to advanced topics. Melbourne: SREAMS (School Research Evaluation and Measurement Services)
Jang, S., & Feng, R. (2007). Temporal destination revisit intention: The effects of novelty seeking and satisfaction. Tourism Management, 28(2), 580-590. doi:10.1016/j.tourman.2006.04.024
Kayat, K., & Abdul Hai, M. (2014). Perceived service quality and tourists’ cognitive image of a destination. Anatolia, 25(1), 1–12. https://doi.org/10.1080/13032917.2013.814580
Kim, J. H., & Ritchie, J. R. B. (2014). Cross-Cultural Validation of a Memorable Tourism Experience Scale (MTES). Journal of Travel Research, 53(3), 323–335. https://doi.org/10.1177/0047287513496468
Prougestaporn, A., & Batra, A. (2013). Examining the Structural Relationship of Destination Image , Tourist Experience and Tourist Loyalty : An Integrated Approach à¸à¸²à¸£à¸—ดสà¸à¸šà¸„วามส ั มพ ั นธ ์ เช ิ งโครงสร ้ างขà¸à¸‡à¸ าพล ั à¸à¸©à¸“ ์ à¸à¸²à¸£à¸— ่ à¸à¸‡à¹€à¸— ี่ ยว ประสบà¸à¸²à¸£à¸“ ์ ขà¸à¸‡à¸™ ั à¸à¸— ่ à¸à¸‡à¹€à¸— ี่ ยวà¹à¸¥à¸°à¸„วามภั à¸à¸” ี ขà¸à¸‡. 35–54.
Ramseook, M., Seebaluck, P., & V N Naidoo, P. (2015). Examining the structural relationships of destination image , perceived value , tourist satisfaction and loyalty : case of Mauritius. Procedia - Social and Behavioral Sciences, 175(230), 252–259. https://doi.org/10.1016/j.sbspro.2015.01.1198
Sanusi. (2011). Metodologi Penelitian Bisnis. Jakarta: Salemba Empat.
Shen, Ye Sandy (2016) Perceived Value in Tourism Experience Expectations: Questionnaire Development and Text Narrative Analysing. International Journal of Culture, Tourism and Hospitaly Research, Vol. 7 Iss 1 pp. 93-104
Suhud, U., & Wibowo, A. (2016). Predicting Customers ’ Intention to Revisit A Vintage -Concept Restaurant, Journal of Consumer Sciences, 01(01), 56–69.
Suhud, U., & Willson, G. (2018). The image of India as a Travel Destination and the attitude of viewers towards Indian TV Dramas. African Journal of Hospitality, Tourism and Leisure, 7(3), 1–13.
Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260–267. https://doi.org/10.1016/j.jbusres.2013.05.012
Wang, C. (2016). University Students’ Travel Motivation, Memorable Tourism Experience and Destination Loyalty for Spring Break Vacation.
Wang, B., Yang, Z., Han, F., & Shi, H. (2017). Car Tourism in Xinjiang : The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty. https://doi.org/10.3390/su9010022
Zhang, H., Xu, F., Leung, H. H., & Cai, L. A. (2016). The Influence of Destination-Country Image on Prospective Tourists’ Visit Intention: Testing Three Competing Models. Asia Pacific Journal of Tourism Research, 21(7), 811–835. https://doi.org/10.1080/10941665.2015.1075566
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Published
2020-07-23
How to Cite
Candra, E. P., Suhud, U., & Febrilia, I. (2020). INVESTIGATING TOURISTS’ INTENTION TO REVISIT A BATIK- BASED TOURISM DESTINATION: HOW DOES THE ROLE OF DESTINATION IMAGE?. JELAJAH: Journal of Tourism and Hospitality, 2(1), 1–11. https://doi.org/10.33830/jelajah.v2i1.881
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