PREDICTING TOURSTS’ INTENTION TO VISIT BOGOR BOTANICAL GARDEN
DOI:
https://doi.org/10.33830/jelajah.v2i1.917Keywords:
tourist motivation, tourist perceived value, tourist satisfaction, tourist experience, revisit intentionAbstract
This study aims to measure the factors that influence the intention of tourists to the Bogor Botanical Gardens as a tourist destination by using tourists, the value received by tourists, tourist satisfaction, tourist experience as a predictor. Data was collected using Google forms. This research was conducted in Jakarta, Indonesia involving 254 respondents consisting of 189 women (74.4%) and 65 men (25.6%). Data were analyzed using exploratory factors and models. The results show that tourist motivation is positively and significantly influenced by the perceived value of tourists, tourist motivation was positively and significantly influenced by tourist satisfaction, tourist motivation is positively and significantly influenced by tourist experience, the perceived value of tourists has no effect on the intention of revisiting, satisfaction positive and significant tourists are influenced by the intention to visit again, the experience of tourists does not affect the intention to visit again, and the motivation of tourists does not affect the intention to visit again.
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Wang, X., & Leou, C. H. (2015). A Study of Tourism Motivation, Perceived Value and Destination Loyalty for Macao Cultural and Heritage Tourists. International Journal of Marketing Studies, 7(6), 83. https://doi.org/10.5539/ijms.v7n6p83
Widiastuti, R. D. (2017). Analisis Kepuasan Wisatawan Kota Bandung Berdasarkan Tourism Experience. 4(3), 2458–2468.
Wulanjani, H., & Derriawan, D. (2017). Dampak Utilitarian Value Dan Experiential Marketing Terhadap Customer Satisfaction Dan Revisit Intention. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 2(2), 121–130. https://doi.org/10.36226/jrmb.v2i2.42
Zhang, M., Chen, Q., & Li, W. (2019). The Influencing Factors and Mechanism of Tourists’ Revisit Intention in Chinese Tourism Characteristic Towns—Take Gankeng Hakka Town in Shenzhen as an Example. Journal of Service Science and Management, 12(03), 346–359. https://doi.org/10.4236/jssm.2019.123023
Dutta, W., Bhunia, D., Seal, S., & Ray, P. (2017). New Distribution Record of Butterfly Species from AJC Bose Botanical Garden, Howrah, India. Zoo’s Print, 34(23), 22–25. https://doi.org/10.11609/JoTT
Fadiryana, N. A., & Chan, S. (2019). Pengaruh Destination Image dan Tousrist Experience Terhadap Revisit Intention yang Dimediasi Oleh Perceived Value Pada Destinasi Wisata Halal di Kota Banda Aceh. 10(2), 1–23.
Gazley, A., & Watling, L. (2015). Me, My Tourist-Self, and I: The Symbolic Consumption of Travel. Journal of Travel and Tourism Marketing, 32(6), 639–655. https://doi.org/10.1080/10548408.2014.954690
Gusti, N., & Susrami, A. (2019). Pengaruh Brand Image terhadap Motivasi dan Ke Sanur Village Festival. 7(2), 124–134.
Hakim, S. K. A. F. D. H. L. (2017). Pengaruh Atraksi Wisata dan Motivasi Wisatawan terhadap Keputusan Berkunjung. Administrasi Bisnis, 42(2), 18–25.
Hasan, M. K., Abdullah, S. K., Lew, T. Y., & Islam, M. F. (2019). The Antecedents of Tourist Attitudes to Revisit and Revisit Intentions for Coastal Tourism. International Journal of Culture, Tourism, and Hospitality Research. https://doi.org/10.1108/IJCTHR-11-2018-0151
Ihsan, Soegiyanto, H., & Hadi, P. (2015). Pengembangan Potensi Ekowisata di Kabupaten Bima. Jurnal Geoeco, 1(2), 195–106.
Jamilena, D. M. F., GarcÃa, J. A. C., & GarcÃa, S. D. B. (2019). Self-Congruity and Motivations as Antecedents of Destination Perceived Value: The Moderating Effect of Previous Experience. International Journal of Tourism Research, 21(1), 23–36. https://doi.org/10.1002/jtr.2238
Kim, H., Woo, E., & Uysal, M. (2015). Tourism Experience and Quality of Life Among Elderly Tourists. Tourism Management, 46, 465–476. https://doi.org/10.1016/j.tourman.2014.08.002
Konuk, F. A. (2019). Journal of Retailing and Consumer Services The in fl uence of perceived food quality , price fairness , perceived value and satisfaction on customers ’ revisit and word-of-mouth intentions towards organic food restaurants. 50(February), 103–110. https://doi.org/10.1016/j.jretconser.2019.05.005
Kosasiih, D. (2017). Sampah di Kebun Raya Bogor Belum Dikelola dengan Baik. Retrieved June 8, 2020, from Greners.com website: https://www.greeners.co/berita/sampah-kebun-raya-bogor-belum-dikelola-baik/
Lu, C., Hsu, Y.-L., Lu, Y., & Lin, W.-J. (2015). Measuring Tourist Satisfaction by Motivation, Travel Behavior and Shopping Behavior: the Case of Lake Scenic Area in Taiwan. The International Journal of Organizational Innovation, 8(1), 117–132.
Mandala, R. Y., & Hudrasyah, H. (2016). Analyze the Role of Tourist Motivation Toward Satisfaction and Identification the Push and Pull. Journaa of Busniess and Manajement, 5(4), 518–529.
Nurhayati, N., Danial, R. D. M., & Ramdan, A. M. (2019). Peran Citra Destinasi dalam Meningkatkan Niat Wisatawan Berkunjung Kembali. 10, 1123–1134.
Peranginangin, J. (2019). Antecedents of revisited intention: Evidence from Indonesia zoo tourism. Contaduria y Administracion, 64(1), 1–14. https://doi.org/10.22201/fca.24488410e.2018.1518
Perez, T. M., Valverde-Barrantes, O., Bravo, C., Taylor, T. C., Fadrique, B., Hogan, J. A., … Feeley, K. J. (2019). Botanic Gardens Are an Untapped Resource for Studying The Functional Ecology of Tropical Plants. Philosophical Transactions of the Royal Society B: Biological Sciences, 374(1763). https://doi.org/10.1098/rstb.2017.0390
Platania, M Platania, S., & Santisi, G. (2016). Entertainment Marketing, Experiential Consumption and Consumer Behavior: The Determinant of Choice of Wine in The Store. Wine Economics and Policy, 87–95.
Pratiwi, Y. M., Soetjipto, B. E., & Hermawan, A. (2018). International Journal of Social Science and Economic Research The Effect of Attraction and Facilities on The Revisit Intention by Tourists Satisfaction as An Intervening Variable ( A Study In Banyuwangi Ijen Crater ). (06), 2313–2326.
Setiyariski, R., Syarifuddin, D., & Kristiutami, Y. P. (2019). Membangun Nilai Behavioral Itention Melalui Tourist Experience (Studi Tentang Tourist Experience Dampaknya Terhadap Behavioral Intention di Floating Market Lembang). Media Wisata, 17(November), 1113–1122. https://doi.org/10.31227/osf.io/fvhr8
Shale, L., & Rantšo, T. A. (2019). A Community Based Model of Environmental Resource Conservation and Livelihoods: Non-Governmental Organisation Supported Tšenekeng Botanical Garden in Semonkong, Lesotho. African Journal of Hospitality, Tourism and Leisure, 8(1), 1–18.
Shen, Y. S. (2016). Perceived Value in Tourism Experience. ScholarWorks@UMass Amherst, 1.
Suhud, U., & Wibowo, A. (2016). Predicting Customers’ Intention to Revisit A Vintage-Concept Restaurant. Journal of Consumer Sciences, 1(2), 56. https://doi.org/10.29244/jcs.1.2.56-69
Suwena, I. K., & Widyatmaja, I. G. N. (2017). Pengetahuan Dasar Ilmu Pariwisata. In Fakultas Pariwisata Universitas Udayana Denpasar. Denpasar: Pustaka Larasan.
Tan, W. (2017). Telematics and Informatics The Relationship Between Smartphone Usage , Tourist Experience and Trip Satisfaction in The Context of a Nature-based Destination. Telematics and Informatics, 34(2), 614–627. https://doi.org/10.1016/j.tele.2016.10.004
Wang, X., & Leou, C. H. (2015). A Study of Tourism Motivation, Perceived Value and Destination Loyalty for Macao Cultural and Heritage Tourists. International Journal of Marketing Studies, 7(6), 83. https://doi.org/10.5539/ijms.v7n6p83
Widiastuti, R. D. (2017). Analisis Kepuasan Wisatawan Kota Bandung Berdasarkan Tourism Experience. 4(3), 2458–2468.
Wulanjani, H., & Derriawan, D. (2017). Dampak Utilitarian Value Dan Experiential Marketing Terhadap Customer Satisfaction Dan Revisit Intention. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 2(2), 121–130. https://doi.org/10.36226/jrmb.v2i2.42
Zhang, M., Chen, Q., & Li, W. (2019). The Influencing Factors and Mechanism of Tourists’ Revisit Intention in Chinese Tourism Characteristic Towns—Take Gankeng Hakka Town in Shenzhen as an Example. Journal of Service Science and Management, 12(03), 346–359. https://doi.org/10.4236/jssm.2019.123023
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Published
2020-07-30
How to Cite
Hana Zyadzya, Usep Suhud, & Agung Kresnamurti Rivai P. (2020). PREDICTING TOURSTS’ INTENTION TO VISIT BOGOR BOTANICAL GARDEN. JELAJAH: Journal of Tourism and Hospitality, 2(1), 45–54. https://doi.org/10.33830/jelajah.v2i1.917
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