MASBAGUSDANTA, Kenny; SUROSO, Arif Imam; SARTONO, Bagus. The Effect of Tokopedia’s Online Advertising Value and Features on Consumers’ Use Behavior: A Study Utilizing UTAUT2. Jurnal Organisasi dan Manajemen, [S. l.], v. 22, n. 1, p. 143–171, 2026. DOI: 10.33830/jom.v22i1.7592.2026. Disponível em: https://jurnal.ut.ac.id/index.php/jom/article/view/7592. Acesso em: 1 jul. 2026.