Masbagusdanta K, Suroso AI, Sartono B. The Effect of Tokopedia’s Online Advertising Value and Features on Consumers’ Use Behavior: A Study Utilizing UTAUT2. j. Organisasi dan manaj. [Internet]. 2026 Jun. 30 [cited 2026 Jul. 1];22(1):143-71. Available from: https://jurnal.ut.ac.id/index.php/jom/article/view/7592