Scenario for Tourism Development for Community Welfare in the Alas Kedaton Tourist Attraction, Kukuh Village, Marga District, Tabanan-Bali
Keywords:
Penta-helix, Stakeholders, Tourism, WelfareAbstract
In the midst of the global COVID-19 pandemic, Bali's tourism industry has experienced a drastic contraction. The COVID-19 pandemic has had an impact on all industries, including the tourism industry. In the new normal era, many tourist destinations in Bali have quickly recovered, but this is not the case for tourist destinations in Alas Kedaton. The Alas Kedaton tourist attraction area, which is part of the ‘golden triangle’ region, has not yet been able to recover to its former state, which will have an impact on the well-being of the community. The Alas Kedaton Tourist Attraction Area, which is part of the ‘golden triangle’ area, has not yet been able to recover as before, which will have an impact on the welfare of the community. The purpose of this study is to examine the influence of the penta-helix role and tourism development performance on community welfare and to determine priority scenarios for tourism development in the Alas Kedaton Tourist Attraction Area. In this study, 148 samples were collected from 12 traditional banjars in Kukuh Village through focus group discussions. The data used were perception data and existing data, so the analysis methods used in this study were quantitative approaches in the form of descriptive analysis, structure equation modelling, and Smic-prob prospective analysis. This study found that penta-helix collaboration in tourism development can create tourism development performance and community welfare. The next finding identified five main priority scenarios: (1) Strengthening Digital Promotion and Destination Branding, (2) Improving the Quality of Tourism Services and Facilities, (3) Developing Community-Based Tourism Products, (4) Diversifying Attractions, and (5) Strengthening Cultural Values and penta-helix collaboration for tourism development as a policy framework for tourism development to improve community well-being. It is therefore important for internal stakeholders to pay attention to and develop penta-helix collaboration as an effort to accelerate the recovery of Alas Kedaton's tourist appeal to realize community welfare
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