The Effect of Service Quality and Product Quality on Indihome Customer Satisfaction in Bandar Lampung City

Authors

  • Syufalmi Ikhbal Sharia Business Management Study Program
  • Yeni Safira Raden Intan State Islamic University
  • Vicky F Sanjaya Raden Intan State Islamic University

DOI:

https://doi.org/10.33830/tjeb.v2i2.2522

Keywords:

service quality, product quality, customer satisfaction

Abstract

This study aims to analyze the effect of service quality and product quality on Indihome consumer satisfaction. . The level of customer satisfaction with an item or service will reflect the level of success of the company in marketing its products. So that's why this study was conducted which aims to determine whether the quality of service and product quality affect indihome customer satisfaction in the city of Bandar Lampung. The variables used in this study are service quality, product quality and customer satisfaction. This study uses quantitative methods, with a sample of 30 people. The data was collected using a questionnaire method and hypothesis testing in this study using the SmartPLS 3 program.

Author Biographies

Syufalmi Ikhbal, Sharia Business Management Study Program

Sharia Business Management Study Program, Faculty of Islamic Economics and Business, Raden Intan State Islamic University

Yeni Safira, Raden Intan State Islamic University

Sharia Business Management Study Program, Faculty of Islamic Economics and Business, Raden Intan State Islamic University

Vicky F Sanjaya, Raden Intan State Islamic University

Sharia Business Management Study Program, Faculty of Islamic Economics and Business, Raden Intan State Islamic University

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Published

2021-11-19

How to Cite

Ikhbal, S., Safira, Y., & F Sanjaya, V. (2021). The Effect of Service Quality and Product Quality on Indihome Customer Satisfaction in Bandar Lampung City. Terbuka Journal of Economics and Business, 2(2), 17–29. https://doi.org/10.33830/tjeb.v2i2.2522

Issue

Vol. 2 No. 2 (2021)

Section

Articles

License

Copyright (c) 2021 Terbuka Journal of Economics and Business

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