DERAH. Framing Cosmetic Purchase Decisions in the Digital Era: The Role of Influencer Storytelling and Consumer Reviews with Self-Brand Connection as a Moderating Variable (A Study of De Scent Culture Consumers): The Influence of Influencer Storytelling and Consumer Reviews with the Moderating Role of Self-Brand Connection. Terbuka Journal of Economics and Business, [S. l.], v. 6, n. 2, p. 83–100, 2025. DOI: 10.33830/tjeb.v6i2.12114. Disponível em: https://jurnal.ut.ac.id/index.php/tjeb/article/view/12114. Acesso em: 2 feb. 2026.