Derah. Framing Cosmetic Purchase Decisions in the Digital Era: The Role of Influencer Storytelling and Consumer Reviews with Self-Brand Connection as a Moderating Variable (A Study of De Scent Culture Consumers): The Influence of Influencer Storytelling and Consumer Reviews with the Moderating Role of Self-Brand Connection. Terbuka j. of Economics and bus. [Internet]. 2025 Nov. 30 [cited 2026 Feb. 2];6(2):83-100. Available from: https://jurnal.ut.ac.id/index.php/tjeb/article/view/12114