HUMAN CAPITAL INVESTMENT IN THE DIGITAL ERA: THE IMPACT OF COMPUTER TRAINING ON LABOR MARKET ABSORPTION OF PRIMA DATA LPK GRADUATES

Abstract

The development of digital era demands Human Resources (HR) possess expert computer skills and digital literacy to competer in the job market. Computer training is one way to invest in human capital that is considered capable of improving the technical skills and work readiness of graduates from LPK Prima Data. The purpose of this study is to analyze how many percentage graduates who have been absorbed into the job market in 2022-2025, considering market needs and demands, identifying the profiles and competencies most needed by the digital industry as well as finding out the strategies implemented by LPK Prima Data in preparing future workers for the digital industry. This study uses mixed methods with an explanatory sequential design. Data sources were obtained through questionnaires, in-depth interviews with industry representatives and LPK Prima Data representative, and narrative surveys of several graduates, both those who are already working and those who are not yet working. The results of this study indicate a significant positive impact on labor absorption, contributing 55.3%, and this study shows a deviation from the linear relationship (Sig. = 0.024).