UPAYA PENINGKATAN PRODUKSI KERIPIK SAMBAL SIBOLGA MELALUI PROMOSI DAN EKSPOR DI TENGAH PANDEMI COVID-19
DOI:
https://doi.org/10.33830/diseminasiabdimas.v5i2.6184Keywords:
ibolga Chilli Chips, Promotion, Export, Pandemic of Covid-19Abstract
Keripik Cabai Sibolga merupakan oleh-oleh khas daerah Sumatera Utara khususnya kota Sibolga dan menjadi ciri khas kota yang dikenal dengan sebutan Kota Ikan. Keripik Cabai Sibolga merupakan hasil industri kuliner yang saat ini sedang menarik wisatawan dan diharapkan dapat menjadi penopang perekonomian masyarakat Sibolga. Namun di masa pandemi COVID-19 ini banyak sektor yang terdampak, termasuk produksi dan pemasaran usaha Keripik Cabai Sibolga. Oleh karena itu, program pengabdian kepada masyarakat ini berupaya melakukan inovasi dalam pengemasan baik melalui repackaging dan rebranding serta perluasan pemasaran melalui promosi produk di pasar-pasar dan menembus pasar luar negeri melalui kegiatan ekspor. Pelayanan dimulai dengan analisa kebutuhan mitra UMKM, riset pasar internasional, perencanaan dan implementasi. Luaran dari pengabdian masyarakat ini adalah terciptanya sistem pengemasan produk yang lebih menarik perhatian dan sesuai standar internasional, serta terciptanya pusat bisnis ekspor Keripik Cabai Sibolga yang dimodifikasi, seperti website penjualan dan publikasi visual. di media sosial agar dapat lebih dikenal oleh masyarakat luas baik dalam maupun luar negeri melalui kegiatan ekspor. Hasil dari pengabdian masyarakat ini adalah pengemasan baru, promosi di marketplace dan ekspor ke pembeli luar negeri.
Sibolga Chilli Chips are souvenirs typical of the North Sumatra, especially the city of Sibolga and are the hallmark of the city known as the City of Fish. Sibolga Chilli Chips is the result of the culinary industry which is currently attracting tourists and is expected to be a supporter of the economy of the Sibolga community. However, during the COVID-19 pandemic, many sectors were affected, including the production and marketing of Sibolga Chilli Chips business. Therefore, this community service program seeks to innovate in packaging both through repackaging and rebranding as well as marketing expansion through product promotion in marketplaces and penetrate foreign markets through export activities. The service begins with an analysis of the needs of MSME partners, international market research, planning and implementation. The output of this community service is the creation of a product packaging system that is more eye-catching and in accordance with international standards, as well as the creation of a modified Sibolga Chilli Chips export business center, such as websites for sales and visual publications on social media so that they can be better known by the wider community both locally and abroad through export activities. The results of this community service are new packaging, promotions in the marketplace and exports to foreign buyers.
References
BPS Indonesia. (2021). Pertumbuhan Ekonomi Indonesia Triwulan II-2021. In Statistics Indonesia (Vol. 08, Issue 60). https://www.bps.go.id/pressrelease/2020/02/05/1755/ekonomi-indonesia-2019-tumbuh-5-02-persen.html
Dharma, B., & Syarbaini, A. M. B. (2022). Perancangan Mitigasi Risiko Krusial Pada UMKM Keripik di Sumatera Utara Dengan Pendekatan Transdisipliner. 6(1), 107–124.
Hutagaluh, O., & Pong, K. S. (2022). The Impact of Covid-19 Pandemic Crisis Toward Indonesian Economy. INJOOS:International Journal of Humanities, Social Science and Business, 1(1), 8–12.
Ilmi, N. A. N. (2021). Peran UMKM Dalam Mengurangi Tingkat Pengangguran Masyarakat dan Strategi UMKM Ditengah Pandemi Covid-19. Jurnal Manajemen Bisnis, 18(1), 96–107. https://doi.org/10.38043/jmb.v18i1.2790
Joseph, A., Gupta, S., Wang, Y. C., & Schoefer, K. (2021). Corporate rebranding: An internal perspective. Journal of Business Research, 130, 709–723. https://doi.org/10.1016/j.jbusres.2020.04.020
Kemenkeu. (2021). Kemenkeu, 2020. Pertumbuhan Ekonomi Indonesia 2020, di downloada pada https://www.kemenkeu.go.id/publikasi/berita/ini-pertumbuhan-ekonomi-indonesia-2020/.
Muhlas, E. R. D., Prihatiningtyas, S., & Fahimah, M. (2021). Marketing Strategy for Creative SMEs in Entering the Export Market. Ejournal.Unwaha.Ac.Id, 1(1), 16–21. https://ejournal.unwaha.ac.id/index.php/jurnal_penelitian/article/view/1466
Nurjaya, N., Affandi, A., Erlangga, H., Sunarsi, D., & Jasmani, J. (2021). The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(1), 528–540. https://doi.org/10.33258/birci.v4i1.1636
Poluan, N. A. E. (2021). Pengaruh Rebranding Linkaja terhadap Peningkatan Brand Image Produk dan Loyalitas Pelanggan Grapari Graha Merah Putih. JURNAL SIMBOLIKA: Research and Learning in Communication Study, 7(1), 27–34. https://doi.org/10.31289/simbollika.v7i1.4417
Rosmitha, S. N. (2022). Peran Digitalisasi Pemasaran Dalam Peningkatan Daya Saing Dan Sustainabilitas Umkm Kuliner Di Era New Normal Perspektif Etika Bisnis Islam.
Sari, Y., Jagat, A. P., Nugraha, L. M. R., & Rosada, I. H. A. (2022). Pemanfaatan Digital Marketing Oleh Pelaku Umkm Di Indonesia Di Masa Pandemi Covid-19. Jurnal Ilmiah Mahasiswa Komunikasi, 2(2), 75–85. http://ejurnal.poliban.ac.id/index.php/JBM
Downloads
Published
Issue
Section
License
Copyright and Licensing
Diseminasi : Jurnal Pengabdian kepada Masyarakat is licensed under a Creative Commons Attribution-NonCommercial-NoDerivativeWorks 4.0 International License. Allows users to copy and distribute the Article, provided this is not done for commercial purposes and further does not permit distribution of the Article if it is changed or edited in any way, and provided the user gives appropriate credit (with a link to the formal publication through the relevant DOI), provides a link to the license, and that the licensor is not represented as endorsing the use made of the work.
