STRATEGI MANAJEMEN SDM, ORIENTASI PASAR, DAN KINERJA UKM
Keywords: business performance and innovation, kinerja usaha dan inovasi, market oriented, orientasi pasar, strategic human resources management
Abstract
This study aims to analyze Strategic Human Resource Management (SHRM) and market orientation towards business performance with innovation as an intervening variable for SMEs. This study uses primary and secondary data with descriptive quantitative methods. Analysis using the Anova test. The study population was all leather shoe SMEs in Mojokerto with a sample size of 34 SME shoe products in Mojokerto, East Java Province. Techniques for selecting samples with certain criteria. The results showed that SHRM and market orientation had a significant positive effect on business performance with innovation as an intervening variable. Intervening innovation variables are not the only mediating SHRM relationships and market orientation on business performance, there are other mediating variables.
Penelitian ini bertujuan untuk menganalisis Strategic Human Resource Managemen (SHRM) dan orientasi pasar terhadap kinerja usaha dengan inovasi sebagai variabel intervening pada UKM. Penelitian menggunakan data primer dan sekunder dengan metode kuantitatif deskriptif. Analisis menggunakan uji Anova. Populasi penelitian seluruh UKM sepatu kulit di Mojokerto dengan ukuran sampel 34 UKM produk sepatu di Mojokerto, Provinsi Jawa Timur. Teknik memilih sampel dengan kriteria tertentu. Hasil penelitian menunjukkan bahwa SHRM dan orientasi pasar memiliki pengaruh positif signifikan terhadap kinerja usaha dengan inovasi sebagai variabel intervening. Variabel intervening inovasi bukan satu-satunya pemediasi hubungan SHRM dan orientasi pasar terhadap kinerja usaha, terdapat faktor variabel pemediasi lainnya.Downloads
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References
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Dessler, Gary. (2006). Manajemen Sumber Daya Manusia. Jilid II. Jakarta PT. Indeks.
Fandy Tjiptono. (2007). Strategi Pemasaran. Edisi kedua.Penerbit Andi, Yogyakarta.
Glancey, Greig & Pattigrew. (1998). Entrepreneurial Dynamics in Small Business Service Firms. International Journal of Entrepreneurial Behavior & Research, Vol 4 (3), 1998. 249-268.
Griffin. (2004). Komitmen organisasi. Terjemahan. Jakarta. Erlangga.
Jauch, Lawrence, R & Glueck, William. (1998). Manajemen Strategis dan Kebijakan Perusahaan. Terjemahan Murad dan Henry Sitanggung. Penerbit Erlangga. Jakarta.
Kaplan, Robert S & David P.Narton. (1996). Focusing Your Organization OnStrategy-With The Balance Scorecard.2nd Edition. Harvard Business Review. 2000.
Kuncoro, Mudrajat. (2001). Metode Kuantitatif: Teori dan Aplikasi untuk Bisnis dan Ekonomi. Yogyakarta: UPP-AMP YKPN.
Levit & Katryn. M. (1987). National Culture and Teaching Culture. American Anthropological Association. University of Michigan Dearborn.
Lin, Carol Yeh-Yun & Mavis Yi-Ching Chen. (2007). Does Innovation Lead to Performance? Management Research News, 30 (2): 115-132.
Mathis, L. Robert., Jakson, & H. John. (2001). Human Resource Management. Jakarta. Salemba.
Muathe, Stephen. (2017). Employed Engagement, Organisation Comitment and performance of Selected Statae Corporation in Kenya. European Scientific Journal, Vol. 13. Issu 33.
Muhinder, C. & AK. Anastasia. (2007). The impact of HRM practices on organisational performance in the Indian hotel industry. Employee Relations Journal, 29 (6). 576-594.
Rofiaty. (2012). Inovasi dan Kinerja. Malang. Universitas Brawijaya Press.
Schuler. R.S. & Walker, J.W. (1992). Human Resource Strategy: Focusing on Issues and Actions. Organizational Dynamics, New York: West Publishing Company.
Sholihin, Mahfud & Ratmono, Dwi. (2013). Analisis SEM-PLS dengan WrapPLS 3.0 Untuk Hubungan Nonlinear dalam Penelitian Sosial dan Bisnis. Yogyakarta: Penerbit ANDI.
Sugiyono. (2010). Metode Penelitian Kuantitatif dan Kualitatif. Bandung: Alfabeta.
Suryana. (2013). Kewirausahaan Kiat dan Proses Menuju Sukses. Jakarta: Salemba Empat.
Tjiptono. (2004). Strategi Pemasaran, edisi kedua, Yogyakarta: Andi.
Truss,C & Gratton, L. (1994). Strategic Human Resource Management: A conceptual Approach. The Internasional Journal of Human resource Management, Volume 5 Issue 3. No.663.
Published
Sep 30, 2018
DOI:
How to Cite
Inayati, T. (2018). STRATEGI MANAJEMEN SDM, ORIENTASI PASAR, DAN KINERJA UKM. Jurnal Organisasi Dan Manajemen, 14(2), 120–131. https://doi.org/10.33830/jom.v14i2.157.2018
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