The Effect of Fear of COVID-19 on Destination Image, Tourist Satisfaction, and Revisit Intention: Protection Motivation Theory Perspective

  • Muhammad Ihwanudin
    Airlangga University
  • Sri Hartini
    Airlangga University
  • Harris Prasetya Rahmandika
    Airlangga University

Keywords: Destination Image, Fear of COVID-19, Protection motivation theory, Revisit intention, Tourist satisfaction

Abstract

Purpose – This study examines the effect of fear of COVID-19, tourist satisfaction, and destination image on the revisit intention.

Methodology – Data was collected through social media surveys to 370 total domestic tourist respondents. Then, the data was processed with IBM SPSS version 26 to describe demographics and SmartPLS 3.2.9 to test structural equation modelling between variables.

Findings – This study showed that the fear of COVID-19 significantly affected destination image, tourist satisfaction and revisit intention.

Novelty – This study has presented that health risks (COVID-19) are not a problem for domestic tourists when travelling. Thus, the threat of COVID-19 does not affect tourists' perceptions of destination image, tourist satisfaction, and revisit intention.

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Author Biographies

Muhammad Ihwanudin, Airlangga University

Muhammad Ihwanudin

Master Student and Research Associate, Department of Management, Faculty of Economics and Business, Airlangga University, Indonesia; e-mail: mihwanudin-2014@feb.unair.ac.id; Orchid ID: https://orcid.org/0000-0003-4074-1295; Scopus ID: 57204053324.

He is a student who has graduated from the Department of Management, Marketing Concentration, Faculty of Economics and Business, Universitas Airlangga, in 2018. He has an educational background in marketing concentration. He has several studies related to social media marketing, business ethics, and augmented reality (AR). He is currently focusing on completing a book to be released in 2021 on the concept of integrity.

Sri Hartini, Airlangga University

Sri Hartini

Associate Professsor, Department of Management, Faculty of Economics and Business, Airlangga University, Indonesia; e-mail: sri-hartini@feb.unair.ac.id; Orchid ID: https://orcid.org/0000-0001-7447-5154. Scopus ID: 57203394845.

She is an associate professor who teaches at the Faculty of Economics and Business, Airlangga University, Indonesia. She completed her bachelor degree at Diponegoro University, Indonesia, in 1990, master's education at Airlangga University, Indonesia, in 2000, and doctoral education at Airlangga University, Indonesia, in 2008.

She is a lecturer who has a concentration in business ethics, brand management, and strategic marketing. She has a passion for the use of technology and consumption patterns that are environmentally friendly and green. Therefore, she focuses on the creative industry, green consumption, and marketing based on Augmented Reality (AR).

Harris Prasetya Rahmandika, Airlangga University

Harris Prasetya Rahmandika

One of lecturer at Department of Management, Faculty of Economics and Business, Airlangga University, Indonesia; e-mail: harris.prasetya.rahmandika-2018@feb.unair.ac.id; Orchid ID: https://orcid.org/0000-0001-5300-5727.

He is a lecturer who teaches at the Faculty of Economics and Business, Airlangga University, Indonesia. He completed his bachelor degree at Airlangga University Indonesia that focusing on Management Science especially on the Marketing field studies, in 2018, and Master's of Management at Airlangga University, Indonesia, in 2021 that focusing on Human Resources Management.

He is a lecturer who has a concentration in human resources management and teaching so many course in the field of human resource that is organizational theory, organizational behavior, performance management, compensation management, etc. He is currently focusing on taking doctoral studies to be able to support it’s role in the academic scope.

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Published Apr 1, 2023
DOI:
https://doi.org/10.33830/jom.v19i1.3111.2023
How to Cite
Muhammad Ihwanudin, Hartini, S. H., & Harris Prasetya Rahmandika. (2023). The Effect of Fear of COVID-19 on Destination Image, Tourist Satisfaction, and Revisit Intention: Protection Motivation Theory Perspective. Jurnal Organisasi Dan Manajemen, 19(1), 156–167. https://doi.org/10.33830/jom.v19i1.3111.2023
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Copyright (c) 2023 Muhammad Ihwanudin, Sri Hartini, Harris Prasetya Rahmandika

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright (c) 2023 Muhammad Ihwanudin, Sri Hartini, Harris Prasetya Rahmandika