• Junifer Mentari
    Surya University
  • Abel Ghandy
    Surya University
  • Doni Sahat Tua Manalu
    Surya University
  • Sri Y.K Hardini
    Open University

Keywords: Brand Equity, Brand Awareness, Perceived Quality, French Fries, Purchasing Decision

Abstract 484 | PDF Downloads 981


Published Sep 29, 2020
How to Cite
Mentari, J., Ghandy, A., Tua Manalu, D. S., & Hardini, S. Y. (2020). Brand Equity and Purchase Decisions on French Fries Product in Indonesia. Jurnal Organisasi Dan Manajemen, 16(2), 146-157. https://doi.org/10.33830/jom.v16i2.955.2020