PT Fire Safety Indonesia's Digital Communication Strategy to Increase Customer Interest in K3 Certification Services
DOI:
https://doi.org/10.33830/communicatio.v1i2.13179Keywords:
Komunikasi Digital, Sertifikasi K3, Strategi KomunikasiAbstract
This study examines how PT Fire Safety Indonesia applies digital communication strategies to increase customer interest in its occupational health and safety (OHS) certification services. This research relied on a qualitative methodology and a case study. Data was collected through in-depth interviews, observations, and documentary analysis. The results indicate that PT Fire Safety Indonesia implements digital communication strategies such as Instagram to enhance brand awareness, WhatsApp to engage with customers, and a website to provide in-depth information. The speed of response, quality of educational content, and consistency of messages are all factors that build constructive customer interest. However, challenges such as limited human resources and variability in customer responses hinder the effectiveness of this strategy. Therefore, adopting an adaptive, audience-centric communication approach is essential for successfully delivering technical content related to OHS.
References
Bulan Keselamatan Dan Kesehatan Kerja (K3) Nasional Tingkat Provinsi Jawa Barat Tahun 2024. (2024, January 12). Retrieved From https://disnakertrans.jabarprov.go.id/Berita?qry=dtl&q=Bulan%20Keselamatan%20Dan%20Kesehatan%20Kerja%20(K3)%20Nasional%20Tingkat%20Provinsi%20Jawa%20Barat%20Tahun%202024&id=4
Colle, A. B. A., Kholil, & Rami, S. (2021). Analisis Pengembangan Model Bisnis pada Perusahaan Jasa K3 Menggunakan Business Model Canvas (Studi Kasus pada PT. ABC). Syntax Literate: Jurnal Ilmiah Indonesia, 7(11), 18145–18162. https://doi.org/https://doi.org/10.36418/syntax-literate.v6i6
Firmansyah, M. A. (2020). KOMUNIKASI PEMASARAN. Qiara Media.
Hardani MSi, A., Ustiawaty, J., & Juliana Sukmana, D. (2020). Buku Metode Penelitian Kualitatif & Kuantitatif. https://www.researchgate.net/publication/340021548
Kementerian Ketenagakerjaan Republik Indonesia. (2022). Profil Keselamatan dan Kesehatan Kerja Nasional Tahun 2022. Direktorat Jenderal Pembinaan Pengawasan Ketenagakerjaan dan K3. https://satudata.kemnaker.go.id/publikasi/75
Kusmawan, D., Humaryanto, Maharani, F. T., Nofita, W., Aurora, W. I. D., & Syukri, M. (2021). TEORI DAN APLIKASI K3 DI BERBAGAI SEKTOR PADA MASA PANDEMI COVID-19 (M. Tejamaya, Ed.). Deepublish Publisher.
Pamungkas, D. S., Saputra, I. B., & Laksana, A. (2024). Strategi Komunikasi Digital Melalui Media Sosial Untuk Membangun Kepercayaan Konsumen. Konsensus : Jurnal Ilmu Pertahanan, Hukum Dan Ilmu Komunikasi, 1(6), 88–94. https://doi.org/https://doi.org/10.62383/konsensus.v1i6.461
Rosalia, D. (2025). Strategi Komunikasi Digital dalam Pemasaran: Studi Peran Media Sosial dalam Keputusan Pembelian Konsumen. Jurnal EMT KITA, 9(2), 488–499. https://doi.org/10.35870/emt.v9i2.3851
Setiawan, M. R., & Purwanto, E. (2024). Penerapan digital marketing pada sosial media terhadap strategi komunikasi pemasaran produk jasa pada Supoyo Consultant. EQUILIBRIUM : Jurnal Ilmiah Ekonomi Dan Pembelajarannya, 12(1), 1. https://doi.org/10.25273/equilibrium.v12i1.18186
Sugiyono. (2023). METODE PENELITIAN KUANTITATIF, KUALITATIF, DAN R&D (Sutopo, Ed.; 5th ed.). Alfabeta.
Suharni, Hardi, I., & Samsualam. (2023). Pelayanan Kesehatan & Kesehatan Kerja Bagi Perusahaan (A. Khanafi, Ed.).
Wahab, A. (2020). ANALISIS STRATEGI IKLAN DI MEDIA SOSIAL UNTUK MENINGKATKAN EFEKTIFITAS PENJUALAN (Studi Kasus PT WS di Jakarta) Imbang Jaya Mangkuto. Management, and Industry (JEMI), 3(3), 81–90. https://doi.org/10.36782/jemi.v3i3.2102
Widyastuti, S. (2017). MANAJEMEN KOMUNIKASI PEMASARAN TERPADU SRI WIDYASTUTI. FEB-UP Press.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Siti Sumiati Sulistya, Jalaluddin Basyir
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
