Perbedaan Gaya Komunikasi Antara Budaya Individualistik dan Kolektivistik Dalam Lingkungan Multikultural Kabupaten Badung Bali
DOI:
https://doi.org/10.33830/communicatio.v1i2.13234Keywords:
Gaya Komunikasi, Budaya individualistik, Budaya kolektivistikAbstract
This study discusses the differences in communication styles between individualistic and collectivistic cultures in Badung Regency, Bali, which is a multicultural area with intensive interaction between local communities and foreign tourists. The background of this study focuses on communication challenges that arise due to cultural differences, especially in the tourism sector involving local workers and visitors from various countries. The purpose of this study is to understand how differences in communication styles between the two cultures affect social and professional interactions, and to identify the communication challenges that arise. This study uses a qualitative descriptive literature review research method, with the main character being a systematic search of relevant secondary sources, thematic analysis of theories and previous findings. The results of the study indicate that differences in communication approaches cause misunderstandings, both in personal and professional contexts, but can be minimized by improving intercultural communication skills and a deeper understanding of the values underlying each culture. This study suggests the need for cross-cultural communication training to improve the effectiveness of interactions in a multicultural environment.
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