Digital Preaching for Gen Z: Content Analysis on @Angger_sy's Instagram Reels
DOI:
https://doi.org/10.33830/communicatio.v1i2.13342Keywords:
Dakwah Digital, Generasi Z, Instagram Reels, Komunikasi Dakwah, Konten IslamiAbstract
The development of information technology has encouraged the transformation of da'wah from conventional methods to the digital realm, including on Instagram social media which is widely used by Generation Z (Gen Z). This research aims to analyze da'wah themes that are relevant to the lives of Gen Z through the content of Instagram reels on the @angger_sy account. The background to this research stems from the phenomenon of digital da'wah transformation which is becoming increasingly massive along with the development of information technology, especially among the younger generation who are familiar with visual social media such as Instagram. This research uses a descriptive qualitative approach with a content analysis method for video reels published in the period 1 June 2024 to 30 May 2025. The research results show that Angger Syafela's preaching content divided into 3 preaching themes that best suit the background and motivational needs of Gen Z, namely preaching Islamic beliefs, Islamic motivational preaching and social ethics preaching. Da'wah messages are packaged with a visual and linguistic approach that is relevant to Gen Z's communication style. This research recommends the importance of creativity in digital da'wah to reach the younger generation more effectively.
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