Social Class Discourse in the Short Film Kuyup on the GJLS Entertainment YouTube Channel: A Critical Discourse Analysis
Keywords:
conflict, cultivation, discourse analysis, Kuyup MovieAbstract
Social justice is one of the basic principles of the Indonesian national principle, but in reality, there are still many social inequalities in Indonesia. This can be described through a movie which is a mass media. One of them is a short movie called "Kuyup" by GJLS Entertainment which tells the story of the struggle of the lower class to access education during the pandemic. This research aims to analyze the social classes depicted in the movie and look at the long term influence of media representation on the audience of the movie. This research uses a qualitative analysis method with a critical discourse analysis approach by Norman Fairclough . The main theory used to analyze the data is George Garbner's cultivation theory. and use Karl Marx's conflict theory as a supporting theory to discuss it from a social class perspective. The results show that “Kuyup” forms a discourse on the lower social class through the scenes, and cultivates the audience in growing empathy and changing attitudes towards the struggles of the lower class.
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