Krisis Citra Digital Brimob dan Konstruksi Makna Publik serta Anggota dalam Representasi Media Sosial
DOI:
https://doi.org/10.33830/communicatio.v2i1.14854Keywords:
construction of meaning, brimob image, digital crisis, public perception, post-truthAbstract
This study examines the construction of meaning in the image of the Mobile Brigade (Brimob) of the Indonesian National Police (Polri) in the digital era, following a viral incident involving Brimob members of the Jakarta Metropolitan Police (Polda Metro Jaya) and a ride-hailing driver, which triggered a public image crisis. Using a qualitative approach within a social constructivist framework, this study analyzes the dialectical construction of meaning from the perspectives of the public and Brimob members in Yogyakarta.
The findings reveal a significant dissonance in meaning construction between the two groups. The public constructs a dualistic image of Brimob, shaped by negative and sensational narratives circulating on social media as well as more diverse lived experiences. In contrast, Brimob members construct a complex professional identity, polarized between distorted media representations and the demanding realities of operational duties. This condition reflects the strong influence of social media in shaping public perception and highlights the challenges of managing institutional image in the post-truth digital environment.
Theoretically, this study contributes to the understanding of the mediatization of police institutions in the context of digital crises. Practically, the findings offer insights for the Public Relations Division of the Indonesian National Police to develop more participatory, empathetic, and dialogic communication strategies to strengthen institutional legitimacy amid the dynamics of digital communication.
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