PENGGUNAAN DIGITAL PLATFORM DALAM MEMPROMOSIKAN PRODUK BUMDES MAKMUR ANUGERAH LESTARI
PENGGUNAAN DIGITAL PLATFORM DALAM MEMPROMOSIKAN PRODUK BUMDES MAKMUR ANUGERAH LESTARI
DOI:
https://doi.org/10.33830/g-jpm.v3i1.15258Keywords:
BUMDes, digital platform, product promotion, digital marketing, village economyAbstract
The development of digital technology has opened new opportunities for Village-Owned Enterprises (BUMDes) to expand product promotion, increase market reach, and strengthen village economic competitiveness. BUMDes Makmur Anugerah Lestari, located in Ciomas District, Bogor Regency, plays a strategic role in driving village economic growth through the management of local potential. However, limited use of digital platforms and limited marketing reach are key challenges in enhancing the competitiveness of BUMDes products and services. BUMDes products can be developed through the use of digital platforms, such as social media, marketplaces, WhatsApp Business, Google Business Profile, and visual-based promotional content. This Community Service Program (PKM) activity aims to assist BUMDes in utilizing digital platforms to promote BUMDes Makmur Anugerah Lestari products. The implementation method includes initial observation, identification of partner needs, training on digital platform usage, and assistance in creating promotional content. This activity is expected to help BUMDes increase product visibility, improve promotion quality, expand communication with potential consumers, and build a more professional business image. Thus, digital platforms are a crucial strategy in strengthening the sustainable marketing of BUMDes products.
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