Story Attributes of the Kreo Cave Cultural Festival in Social Media-Based Tourism Communication
Keywords: Story Attributes, Goa Kreo, Tourism Communication
Abstract
Stories serve as intangible assets that have value in branding tourism communications. Goa Kreo, a cave tourism destination in Semarang, is believed to possess the power of the cave's resident monkeys. The Goa Kreo Legend Masterpiece Cultural Festival and Sesaji Rewanda are cultural festivals held by local residents and are an annual event, featuring a form of tourism communication posted on media. From a tourism promotion perspective, stories play a crucial role as a form of advertising. Stories are useful for persuasive purposes and attract attention. This study aims to examine story attribution elements in media posts related to Goa Kreo posted on social media. The descriptive qualitative method used primary data from YouTube and Instagram posts owned by the government, as the area's manager, and interviews. The research findings reveal story attributes that display structural concepts such as theme, plot, setting, point of view, and a complete narrative message. These attributes symbolically construct the residents' gratitude to the Goa Kreo monkeys, who contributed to the process of sourcing teak wood for the construction of the Great Mosque of Demak.
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