• Nabila Fitrianti
    Universitas Paramadina
  • Muhamad Sazali
    Universitas Paramadina
  • Dika Nanda Kinanti
    Universitas Paramadina

Keywords: digital marketing, E-WOM, goodvertising, participatory culture, viral advertising

Published Jun 19, 2022
DOI:
How to Cite
Fitrianti, N. ., Sazali, M. ., & Kinanti, D. N. . (2022). Burger King’s Goodvertising Campaign Analysis in the Pandemic Era: (Study on Posts of Calls to Buy Competitors’ Products on Instagram Account @burgerking.id). IKOMIK: Jurnal Ilmu Komunikasi Dan Informasi, 2(1), 29–39. https://doi.org/10.33830/ikomik.v2i1.2737
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