Screen and Pleasure: Mediatisasi Pemenuhan Kebutuhan Traveling Masyarakat Indonesia melalui Aplikasi Traveloka
Keywords: mediatisasi, masyarakat konsumen, spectacle, traveloka
Abstract
Abstrak
Pada masyarakat digital, pemanfaatan media baru dalam bentuk aplikasi yang bisa diakses melalui gawai untuk memenuhi berbagai kebutuhannya, semakin dominan. Fenomena semakin tingginya intervensi teknologi dalam aktivitas keseharian masyarakat dikenal melalui konsep mediatisasi. Pada satu sisi, mediatisasi membawa banyak keuntungan bagi masyarakat karena memberi cara baru memenuhi kebutuhan dengan kemudahan, kepraktisan, dan kenyamanan yang jauh lebih menyenangkan. Namun di sisi lain, ada ideologi yang dibawa oleh mediatisasi. Artikel ini menganalisis mediatisasi aplikasi Traveloka dalam memenuhi kebutuhan masyarakat Indonesia dalam melakukan perjalanan melalui proses extension, substitution, amalgamation, dan accommodation. Selain itu, artikel ini juga mengungkap ideologi yang dibawa oleh aplikasi Traveloka.
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