Screen and Pleasure: Mediatisasi Pemenuhan Kebutuhan Traveling Masyarakat Indonesia melalui Aplikasi Traveloka
Kata Kunci: mediatisasi, masyarakat konsumen, spectacle, traveloka
Abstrak
Abstrak
Pada masyarakat digital, pemanfaatan media baru dalam bentuk aplikasi yang bisa diakses melalui gawai untuk memenuhi berbagai kebutuhannya, semakin dominan. Fenomena semakin tingginya intervensi teknologi dalam aktivitas keseharian masyarakat dikenal melalui konsep mediatisasi. Pada satu sisi, mediatisasi membawa banyak keuntungan bagi masyarakat karena memberi cara baru memenuhi kebutuhan dengan kemudahan, kepraktisan, dan kenyamanan yang jauh lebih menyenangkan. Namun di sisi lain, ada ideologi yang dibawa oleh mediatisasi. Artikel ini menganalisis mediatisasi aplikasi Traveloka dalam memenuhi kebutuhan masyarakat Indonesia dalam melakukan perjalanan melalui proses extension, substitution, amalgamation, dan accommodation. Selain itu, artikel ini juga mengungkap ideologi yang dibawa oleh aplikasi Traveloka.
Referensi
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Couldry, N., Hepp, A. (2013). Conceptualizing Mediatization: Contexts, Traditions, Arguments. Communication Theory, 23 (3), pp. 191-202, doi: 10.1111/comt.12019.
Debord, G. (2002). The Society of Spectacle. Canberra: Hobglobin Press.
Encheva, K. (2013). The mediatization of deviant subcultures: an analysis of the media-related practices of graffiti writers and skaters. Journal of Media and Communication Research MedieKultur, 54, 8-25.
Eskjaer, M. (2013). The mediatization of ethical consumption. Journal of Media and Communication Research MedieKultur, 54, 26-46.
Finneman, N., O. (2011). Mediatization theory and digital media. The European Journal of Communication Research Vol. 36 Issue 1, 67 – 89. DOI 10.1515/COMM.2011.004.
Hepp, A., Krotz, F. (2014): Mediatized worlds: Understanding everyday mediatization. In: A. Hepp/F. Krotz (eds.): Mediatized worlds: Culture and society in a media age. London: Palgrave, 1-15.
Hjarvard, S. (2008). The Mediatization of Society: A Theory of the Media as Agents of Social and Cultural Change. Nordicom Review 29 (2) pp. 105-134.
Hjarvard, S. (2013). The Mediatization of Culture and Society. Oxon: Routledge.
Horkheimer, M., Adorno, T.W. The Culture Industry: Enlightentment as Mass Deception in Durham, M. G., Kellner, D. M. (2006). Media and Cultural Studies Keyworks. Oxford: Blackwell Publishing Ltd.
Jansson, A. (2002). The Mediatization of Consumption Towards an analytical framework of image culture. Journal of Consumer Culture Vol. 2 (1): 5-31. Sage Publication.
Kammer, A. The mediatization of journalism. Journal of Media and Communication Research MedieKultur, 54, 141-158.
Krotz, F., Hepp, A. (2013). A Concretization of Mediatization: How Mediatization Works and Why ‘Mediatized Worlds’ Are A Helpful Concept for Empirical Mediatization Research. In: Empedocles. European Journal for the Philosophy of Communication, 3 (2), pp. 119-134.
Livingstone, S., Lundby, K. (2014). Mediatization: an emerging paradigm for media and communication studies in Lundby, K., 9ed. Mediatization of Communication. Handbooks of Communication Science (21). Berlin, De Gruyter Mouton, pp. 703-724.
Magnis-Suseno, F. (1999). Pemikiran Karl Marx dari Sosialis Utopis ke Perselisihan Revisionisme. Jakarta: PT Gramedia Pustaka Utama.
Schulz, W. (2004). Reconstructing Mediatization as an Analytical Concept. European Journal of Communication 2004; 19; 87. DOI: 10.1177/0267323104040696.
Storey, J. (1996). Pengantar Komprehensif Teori dan Metode: Cultural Studies dan Kajian Budaya Pop (terj.). Yogyakarta: Jalasutra.
https://databoks.katadata.co.id/datapublish/2018/07/24/bappenas-catat-pergeseran-belanja-masyarakat.
https://www.slideshare.net/wearesocial/digital-in-2018-in-southeast-asia-part-2-southeast-86866464.
https://www.globeasia.com/cover-story/150-richest-indonesians-3/.
(https://money.kompas.com/read/2021/12/27/123121526/survei-42-persen-masyarakat-merencanakan-liburan-akhir-tahun-2021?page=all).
Diterbitkan
Jun 21, 2022
DOI:
Cara Mengutip
Irsanti Widuri Asih. (2022). Screen and Pleasure: Mediatisasi Pemenuhan Kebutuhan Traveling Masyarakat Indonesia melalui Aplikasi Traveloka . IKOMIK: Jurnal Ilmu Komunikasi Dan Informasi, 2(1), 66–77. https://doi.org/10.33830/ikomik.v2i1.3424
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