Keberhasilan Media Handling Satgas Covid-19 Pemkab Tegal Dalam Menekan Pandemi
Keywords: COVID-19, Humas Pemerintah, Media Handling, Two Way Symmetric Model
Abstract
This study aims to examine the management of media handling through a two way symmetric model that was previously carried out by the Tegal Regency Government through the Covid-19 Task Force Public Relations in communicating health protocols during the
co-19 pandemic. The results of the study show that in the efforts to public relations for the Covid-19 Task Force, the Tegal Regency Government in dealing with the covid-19 pandemic is carried out by implementing a two-way symmetric model in informing
about the role of implementing the 3M health protocol (wearing a mask, maintaining distance and washing hands regularly) to reduce the speed of spread of covid-19. The implementation of the two-way symmetric model is carried out through several consistent emphasis strategies such as media handling, complaint handling, agenda setting and monitoring. These five emphases went well. This is marked by a change in people’s cognition who are increasingly convinced that implementing health protocols can reduce the rate of transmission of Covid-19 in Tegal Regency. This change in cognition ultimately shapes people’s behavior to make a positive contribution in suppressing the spread of Covid-19. Furthermore, this research also wants to convey that the two-way symmetric model strategy can be an effective solution in media handling activities for the success of the continuation program to suppress the rate of Covid-19 which is still running today, namely, the national vaccination program.
Penelitian ini bertujuan untuk menelaah pengelolaan media handling melalui two way symmetric model yang pernah dilakukan Pemkab Tegal melalui Humas Satgas Covid-19 dalam mengomunikasikan protokol kesehatan selama pandemi covid-19. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara mendalam, observasi dan studi literasi. Analisis data dalam penelitian ini menggunakan analisis interaktif Miles dan Huberman melalui reduksi data, penyajian data dan penarikan kesimpulan. Sedangkan validasi datanya menggunakan triangulasi. Hasil penelitian menunjukkan bahwa dalam upaya Humas Satgas Covid-19 Pemerintah Kabupaten Tegal dalam menghadapi pandemic covid-19 dilakukan dengan mengimplementasikan two way symmetric model dalam menginformasikan mengenai peran penerapan prototokol kesehatan 3M (Memakai masker, menjaga jarak dan mencuci tangan secara teratur) untuk menkan laju penyebaran covid-19. Implementas two way symmetric model dilakukan melalui sejumlah strategi penekanan yang konsisten seperti media handling, complain handling, penyusunan agenda setting dan monitoring. Kelima penekanan tersebut berjalan dengan baik. Hal itu ditandai dengan adanya perubahan kognisi masyarakat yang semakin yakin bahwa penerapan protokol kesehatan dapat menekan laju penularan covid-19 di Kabupaten Tegal. Perubahan kognisi ini yang akhirnya membentuk perilaku masyarakat untuk berkontribusi positif dalam menekan laju penyebaran covid-19. Lebih lanjut, penelitian ini juga ingin menyampaikan bahwa strategi two way symmetric model bisa menjadi solusi efektif dalam aktivitas media handling untuk menyukseskan program lanjutan penekanan laju covid-19 yang masih berjalan hingga saat ini, yakni, program vaksinasi nasional.
References
Ajianto, Si. D. B., Kriyantono, R. K., & Wulandari, M. P. (2018). Praktik “PR Excellent” Humas Pemerintah Daerah. ARISTO, 6(1), 99–124.
Azeem, M. R., & Toni, A. (2018). Strategi Humas Kementerian Koperasi dan Usaha Kecil dan Menengah Dalam Pengelolaan Jejaring Sosial. Jurnal Komunikasi, 10(2), 115. https://doi.org/10.24912/jk.v10i2.2562
Chun, S. A., & Luna Reyes, L. F. (2012). Social media in government. Government Information Quarterly, 29(4), 441–445. https://doi.org/10.1016/j.giq.2012.07.003
Criado, J. I., Sandoval-Almazan, R., & Gil-Garcia, J. R. (2013). Government innovation through social media. Government Information Quarterly, 30(4), 319–326. https://doi.org/10.1016/j.giq.2013.10.003
Elfrida, S. V. (2015). Proses Membangun Agenda Setting Kebijakan Pada Portal Berita Pemerintah Dan Kesesuaiannya Dengan Agenda Media Online. Jurnal Masyarakat Telematika Dan Informasi, 6(1), 13–26. https://media.neliti.com/media/publications/233787-proses-membangun-agenda-setting-kebijaka-2532164e.pdf
Erturk, K. Ö., & Berkman, A. N. (2016). P Ublic R Elations and. 9(2), 26–56.
Grunig, J. E. (1994). World View, Ethics, and the Two-Way Symmetrical Model of Public Relations. Normative Aspekte Der Public Relations, 69–89. https://doi.org/10.1007/978-3-322-97043-5_4
Hidayat, T., & Pathollah, A. G. (2021). Model-Model Public Relations di Lembaga Pendidikan. Salwatuna: Jurnal Pengabdian Masyarakat, 1(1), 75–91.
Iriantara, Y. (2019). Humas Pemerintah 4.0. Media Nusantara, 16(1), 13–26. http://ojs.uninus.ac.id/index.php/MediaNusantara/article/view/630
Isbandi, F. S. (2017). URGENSI PENDIDIKAN KARAKTER DALAM DONGENG (Studi Kasus Buku Dongeng Komisi Pemberatasan Korupsi Seri Peternakan Kakek Tulus). Mediakita, 1(2), 197–216. https://doi.org/10.30762/mediakita.v1i2.367
Jansson, N. (2013). Organizational change as practice: A critical analysis. Journal of Organizational Change Management, 26(6), 1003–1019. https://doi.org/10.1108/JOCM-09-2012-0152
Kelly, K. S., Laskin, A. V., & Rosenstein, G. A. (2010). Journal of Public Relations Investor Relations : Two-Way Symmetrical Practice. Journal of Public Relations Research, 22(2), 182–208.
Kriyantono, R. (2019). Public Relations Activities of State Universities Based on Excellence Theory. Avant Garde, 7(2), 154. https://doi.org/10.36080/ag.v7i2.901
Kriyantono, R. (2017). Teori-teori public relations perspektif barat & lokal: Aplikasi penelitian & praktik. Kencana.
Liu, B. F., & Horsley, J. S. (2007). The government communication decision wheel: toward a public relations model for the public sector. Journal of Public Relations Research, 19(4), 377–393. https://doi.org/10.1080/10627260701402473
Miles, M., Huberman, M., & Saldana, J. (2018). Qualitative data analysis. Higher Education Research Methodology, 98–110. https://doi.org/10.4324/9781315149783-10
Radartegal.disway.id. (2020). Kasus Covid-19 di Kabupaten Tegal Tinggi, Satgas Nasional Sampai Turun Langsung. 4 Desember 2020 melaluihttps://radartegal.disway.id/read/535685/kasus-covid-19-di-kabupaten-tegal-tinggi-satgas-nasional-sampai-turun-langsung
Salsabila, S., & Kusumastuti, F. (2021). Framing Media Tentang Influencer Sebagai Jaringan Informasi Pemerintah. IKOMIK: Jurnal Ilmu Komunikasi Dan Informasi, 1(2), 116–123. https://doi.org/10.33830/ikomik.v1i2.2451
Sani, A., Hidayat, M., & Sjafirah, N. A. (2020). Pemahaman petugas kehumasan Kementerian Dalam Negeri tentang peran Humas Pemerintah. PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat, 4(2), 215. https://doi.org/10.24198/prh.v4i2.23528
Sari, R. K. (2021). Identifikasi Penyebab Ketidakpatuhan Warga Terhadap Penerapan Protokol Kesehatan 3M Di Masa Pandemi Covid-19. Jurnal AKRAB JUARA, 6(1), 84–94.
Swastikawara, S., & Laturrakhmi, Y. F. (2022). Pola Pencarian Informasi Kesehatan Berbasis Risk Perception Attitude Framework Dalam Kasus COVID-19. IKOMIK: Jurnal Ilmu Komunikasi Dan Informasi, 2(1), 9–20. https://doi.org/10.33830/ikomik.v2i1.2971
Ulumy, D. (2019). Difusi Inovasi Organisasi Birokrasi Studi Kasus : Sistem Penilaian Kinerja Pegawai Berbasis Aplikasi Sivika ( Sistem Informasi Visum Kinerja ) Diffusion of Bureaucratic Organizational Innovations Case Study : Sivika Application-Based Employee Performance. Civil Service, 13(1), 15–24.
Wiranti, Sriatmi, A., & Kusumastuti, W. (2020). Determinan kepatuhan masyarakat Kota Depok terhadap kebijakan pembatasan sosial berskala besar dalam pencegahan COVID-19. Jurnal Kebijakan Kesehatan Indonesia, 09(03), 117–124. https://journal.ugm.ac.id/jkki/article/view/58484
Yuan, S., Oshita, T., AbiGhannam, N., Dudo, A., Besley, J. C., & Koh, H. E. (2017). Two-way communication between scientists and the public: a view from science communication trainers in North America. International Journal of Science Education, Part B: Communication and Public Engagement, 7(4), 341–355. https://doi.org/10.1080/21548455.2017.1350789
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright (c) 2023 Pundra Rengga Andhita, Aufia Maula Kamal
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.