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  • Eristia Lidia Paramita
    Universitas Kristen Satya Wacana
  • Wahyuni Ratna Sanjaya

Keywords: Packaging Color, Packaging Design, Consumers’ Attention, Purchasing Decision

Abstract 336 | PDF Downloads 294

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Published Jun 28, 2020
How to Cite
Paramita, E. L., & Sanjaya, W. R. (2020). The Determinants of Purchasing Decisions: The Case of Snack Products. Jurnal Organisasi Dan Manajemen, 16(1), 71-82. https://doi.org/10.33830/jom.v16i1.822.2020
Section
Articles