The Influence of Investment Risk, Motivation and Investment Literacy on The Invesetment Interest of The Millennial Generation in The Pasar Minggu Urban Village Area

Abstract

The study was conducted to determine whether factors such as Investment Risk, Motivation and Investment Literacy influence the interest is Millennials by Pasar Minggu Subdistrict in investing. One hundred respondents participated in the study, based on data collected through a questionnaire. The data was analyzed using multiple linear regression analysis and SPSS version 26. The results by analysis indicated that Investment Risk does not influence the desire to invest. However, Motivation and Investment Literacy positively and significantly influence the desire to invest.