The Influence of Investment Risk, Motivation, and Investment Literacy on the Investment Interest of the Millennial Generation in the Pasar Minggu Urban Village Area

Abstract

This study examines whether investment risk, motivation, and investment literacy influence the investment interest of millennials in the Pasar Minggu urban village area, South Jakarta. Data were collected through a questionnaire from 100 respondents, a sample size determined with the Slovin formula, and were analyzed with multiple linear regression in SPSS version 26. Investment risk has no significant effect on investment interest, whereas motivation and investment literacy have significant positive effects. Together, the three variables explain 72% of the variation in investment interest. The findings suggest that efforts to increase millennials’ participation in investment should focus on strengthening their motivation and investment literacy.