Focus and Scope

Study of Applied Marketing Journal (SAMJ) is a peer-reviewed, open-access academic journal that aims to advance the application of marketing science through the dissemination of original, high-quality research. The journal focuses on empirical, theoretical, and conceptual studies that address real-world marketing challenges, strategies, and innovations across diverse industries and contexts.

SAMJ serves as a platform for scholars, practitioners, and policymakers to explore the dynamics of marketing in business, government, non-profit, and digital ecosystems, with a particular emphasis on marketing practices in emerging markets, technological integration, and sustainable consumer behavior.

The journal welcomes submissions in, but not limited to, the following areas:

• Strategic marketing and competitive advantage
• Consumer behavior and decision-making
• Digital and social media marketing
• Marketing analytics and big data
• Brand management and customer experience
• Green, ethical, and sustainable marketing
• Marketing innovation and entrepreneurship
• Retailing and e-commerce
• Integrated marketing communications
• Services marketing and relationship marketing
• Public sector and nonprofit marketing
• International and cross-cultural marketing
• Marketing in small and medium-sized enterprises (SMEs)

We accept a broad range of rigorous methodologies—quantitative, qualitative, or mixed methods—as long as the study contributes to the development and application of marketing knowledge.

Publication Frequency: SAMJ is published biannually in February and August.

Target Audience: Academicians, marketing professionals, business executives, policy makers, and postgraduate researchers interested in applied marketing knowledge that drives practical impact.