About the Journal

The Study of Applied Marketing Journal (SAMJ) is an international, open-access, peer-reviewed journal dedicated to advancing impactful research in marketing science and applied marketing practices. Published twice a year—in February and August, SAMJ provides a strategic platform for academics, marketing practitioners, consultants, and policymakers to contribute original, rigorous empirical studies—whether qualitative, quantitative, or mixed methods—focused on contemporary marketing challenges and opportunities. We welcome submissions that address topics such as consumer behavior, branding strategies, digital transformation, sustainability marketing, and marketing innovation, as long as they align with the broader disciplines of marketing, business, or economics. Authors are required to follow the Author Guidelines and use the official article template; non-compliant manuscripts will not proceed to peer review. SAMJ invites you to publish where applied marketing insight meets global relevance.