• Fitria Halim
    Universitas Mikroskil
  • Christina Yanita Setyawati
    Universitas Ciputra Surabaya
  • Siti Nor Bayaah Ahmad
    Universiti Malaysia Sabah

Keywords: Green marketing, Green packaging, Green trust, Green purchase intention

Downloads

Download data is not yet available.
Published Dec 20, 2025
DOI:
How to Cite
Halim, F., Setyawati, C. Y., & Ahmad, S. N. B. (2025). Antecedents of Green Purchase Intention and the Role of Green Trust as a Mediating Variable: A Study on Beauty Products. Jurnal Organisasi Dan Manajemen, 21(2), 170–185. https://doi.org/10.33830/jom.v21i2.11439.2025
Download Citation
Section
Articles

Most read articles by the same author(s)